Yolander Prinzel, ACS

When you hire a ghostwriter to create your articles, blog posts, correspondence, white papers and other content, you are forming a partnership with someone who must get to know you, your voice and your financial philosophy as it relates to your clients.

A ghostwriter’s job is to work with you to create content that represents your thoughts, opinions and communication style. By mining other content you’ve written or had written, exploring samples that you provide and speaking to you on the phone, we can work to develop those qualities that best represent you.

How Ghostwriters Add Even More Value

A ghostwriter isn’t just someone who types while you talk, or someone who takes your notes and transcribes them. A ghostwriter directs your content so that it’s organized in a sensible way and has a flow that is easy for your clients to understand. He or she will also break down industry terms and flesh out some of your briefer notes to turn them into a complete educational piece.

Why Hiring a Specialist Ghostwriter Matters

It’s not enough to hire a good writer to ghostwrite your financial content. You need to hire someone who can collaborate with you while having his or her own understanding of the financial and regulatory issues surrounding your service or product. A ghostwriter who specializes in finance and has the experience and knowledge to back that up is a valuable asset because:

• He or she can save you time, since you don’t need to explain to them how various investment vehicles and arrangements work.
• He or she will understand regulatory issues and how they may affect the way the content needs to be written as well as the way these issues affect your financial instrument/philosophy.
• He or she can bring in different points of view and knowledgeably discuss various investing alternatives to help educate your clients and help better explain why your philosophy or instrument is a good choice.
• With his or her own background in the financial industry, your financial ghostwriter will have hands-on experience explaining complicated financial terms, vehicles and jargon to consumers.
  

The partnership you create with a ghostwriter may be short- or long-term, but either way, it’s vitally important. Choose a writer who can take your words, thoughts and strategies and bring them to life in a compliant, well-informed, easy-to-read way, and you will have a sales tool that can help you for years to come.

I take my partnership with ghostwriting clients very seriously. Whether you need one article per week or one white paper per year, I remain committed to your project and to representing your voice and brand. Contact me for rates and details.

I’ve been exceptionally pleased with your work throughout, and it’s a real pleasure to work with a professional like you who always meets deadlines, delivers quality work, and seems to genuinely care about making the client happy.

–Ray Beauchamp, Managing Partner, TBA Marketing

It can be tough to come up with topics to blog about on a weekly or daily basis. And not only do you need to come up with the subjects for each of your posts, you also need to choose topics that will help bring in readers while still working to build trust and position you as a knowledgeable authority in your industry—so blog posts about how much you dislike kale need not apply (although I would totally be a fan of them).

One way that you can easily bring in more visitors without saturating your blog with posts containing nonsensical keywords and while helping position yourself as a subject matter authority is to use recent news in your industry as a springboard for developing topic ideas.

How the News Helps

Local, national and international news is something that almost everyone pays attention to, including your potential clients and blog readers. But with the Internet, we are no longer relegated to simply watching the news on television or reading the paper—now we can search the ‘net for a more user-friendly breakdown of what the news means to each of us as individuals.

Your clients might see the headlines about the Dow tanking, but do they really understand how that affects them? Your clients might see something about a regulation change for your state’s auto insurance requirements, but will they understand how that change will—or won’t—affect their insurance policy? Not only can creating blog posts about these timely topics bring you new traffic but it can also allow you the power to educate and become the go-to authority for your new readers while also answering questions for your existing clients.

Finding the Newspiration

It’s actually pretty easy to get the news in your industry, albeit sort of time consuming. Here are a few ideas:

• Set up Google alerts with relevant keywords. This will scrape the Internet—from news sites to blogs—for posts and articles containing those keywords.
• Subscribe to the RSS feeds for press release websites. Search the feeds for relevant topics. Your RSS reader should have an easy feed search option so that you don’t have to scan the titles yourself.
• Scan the headlines on your e-reader or other device. Some newspapers, such as the New York Times, offer e-reader subscriptions and even have special desktop reading programs for digital subscribers. These can make it very easy to scan the headlines and get ideas. You can often even “clip” or “highlight” the article and refer to it later for details, statistics and facts for your posts and other content.

A well-run, well-written and conversational blog can make a big difference to a business. Not only does it help cement authority status in your industry and educate potential clients but it also helps readers feel closer to you and makes you seem much more accessible. Finding a workable method to come up with timely topics is just another way to help fit it into your work/life balance.

I’m happy to work with clients on creating a monthly or weekly editorial calendar that blends evergreen topics with dynamic current events. This is just one of the many blog management services I offer. Contact me for rates and details.